Collect the moments
Track campaign appearances, statements, and reported errors.
Campaign Mission Statement
Expose the tool. Share the message.
An unofficial, loosely-organized negative ad campaign focused on Mitt Romney’s political career, public statements, and campaign gaffes during the 2012 presidential election cycle.
Our Mission
Make the contradictions visible.
The mission is to gather and circulate examples of what the campaign’s creators view as Mitt Romney’s flaws and unfitness for office.
Posts pair campaign events, recorded remarks, and media coverage with critical commentary. The site also hosted user-generated photographs, memes, and material intended to shape public perception.
This effort is not affiliated with any official political party or candidate and does not speak for any such organization.
This site is described as an unofficial, loosely organized negative campaign focused on Mitt Romney's political career, public statements, and gaffes, with the stated aim of exposing the tool and sharing the message. Its mission is to make contradictions visible by gathering and circulating examples of what its creators view as flaws and unfitness for office, pairing campaign events, recorded remarks, and media coverage with critical commentary. Alongside the writing, the archive hosted user-generated photographs, memes, and other material intended to shape public perception during the 2012 presidential election cycle.
Despite its pointed political purpose, the site's broader frame is built around ordinary reader interests, which is why the same archive blends political commentary with lifestyle, travel, and family writing. Honeymoon cruise pros and cons, marriage milestones, and ideas for couples sit alongside sharper political posts, and the navigation carries categories covering life, news, society, fashion, products, food, and home. The result is a hybrid magazine structure where an openly declared campaign mission coexists with practical guides, photo features, and discussion of dreams, wealth, real estate, and perception, all published under a simple latest-news headline with a dated, tag-driven archive.
How It Works
A loose campaign, built in public.
Add the commentary
Frame the material as an argument against Romney’s fitness for office.
Make it shareable
Use photoshops, memes, and other materials to spread the message.
Join the Effort
Give the criticism a louder voice.
Explore the campaign materials, create something shareable, and help expose the “tool.”