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The Man

Biography and Background

The personal history, wealth, and career record behind the campaign’s favorite target — assembled as raw material for the critiques that follow.

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Overview

Who the campaign is talking about

This page collects background material on Mitt Romney — the career path, the money, and the public record that this negative ad campaign keeps on hand for its posts.

Everything here is presented from the perspective of the site’s contributors, who describe themselves as an unofficial, loosely-organized negative ad campaign. The goal is not neutral biography; it is the raw dossier that the rest of the site quotes, mocks, and annotates.

Read on for the campaign’s own summaries of his life and career, the wealth angle that recurs throughout the archive, and the political positioning those two things are used to explain.

Personal history and careerAn overview of the life and career record as the campaign presents it.
WealthHis financial background is treated as a recurring theme in the site’s coverage.
Political positioningWhere he stood and how he positioned himself, read against the campaign’s argument.

For the statements themselves, the mitticisms archive collects quotes; for the visuals, the photoshops gallery holds the memes and doctored images.

From the archive

June 2, 2011 — the site covered Romney’s official announcement of his 2012 presidential candidacy in New Hampshire.
May 30, 2012 — the Romney campaign’s iPhone app misspelled “America” as “Amercia”.
July 11, 2012 — coverage of Romney’s NAACP address, during which he was reportedly booed or scoffed at multiple times.
January 17, 2012 — a McCain campaign report, described as a 200 page dig into Mitt Romney’s life.

The announcement Toolbox

The Man page gathers background on Mitt Romney as raw material for the site's contributors, who describe themselves as an unofficial, loosely organized negative ad campaign. Rather than offering neutral reporting, the framing is openly one-sided and rhetorical, setting up the career path, personal history, and public record that later critiques draw on. That editorial stance explains the site's broader headline focus on world news alongside lifestyle pieces, honeymoon cruise advice, and photography columns: everything here is assembled by people with a point of view. Readers looking for a balanced portrait should treat this as commentary, not reference material, since the selection of details is itself an argument about wealth, ambition, and political perception.</item>

Where to go next

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Mission

The Mission

Why the campaign exists, in its own words, and how supporters are asked to help.

Visit the mission

Materials

The Toolbox

Resources and materials for spreading the message further.

Open the toolbox

Gallery

Photoshops

Doctored images and memes from the contributors and from readers.

See the gallery