Mitt Romney is a tool an unofficial, loosely-organized negative ad campaign
A grainy analog film photograph of a suited man at a campaign podium, dark and slightly faded with warm highlights and visible film grain
Happened on 06/02/2011

Does anybody know what time it is?

It’s time to watch what happens when a tool runs for president. Today in New Hampshire, Mitt Romney officially declared his candidacy for 2012.

“It’s time watch what happens when a tool runs for president.”

Today in New Hampshire, Mitt Romney officially declared his candidacy for 2012. He’s got a lot of money. He’s a super annoying dude – so rich, so detached – and he’s about to spend all of it telling America how great he is.

The declaration itself is the opening act: a man built a political identity out of wealth and polish now asking the country to hand him the keys. Every slogan from here on out will be about the future, and every number attached to it will be about the past.

If you have been waiting for a reason to share something, this is it. Send this around. Tell a friend. Tell a stranger on the train. The tool is running for president and it is time for everyone to know exactly what that means.

  • Read up on the man himself: The Man.
  • Grab the material you need from the Toolbox.
  • Browse the Photoshops gallery and share what you find.

The site is an unofficial, loosely-organized negative ad campaign. Not affiliated with any official political party or candidate.

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More from the campaign

Toolbox

Resources and tools

Materials for sharing the message, plus links to other ways to engage with the campaign.

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Photoshops

Photoshops and memes

User-submitted and staff-created images, gathered in one gallery.

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Announcement

June 2, 2011

The day the candidacy was declared in New Hampshire, in the site’s own words.

Read again