Statements to dissect
Quotes attributed to Romney, pulled with context and commentary so a reader can judge the record for themselves.
Mitticisms
Propaganda
Propaganda Materials
Curated content designed to influence public perception against Mitt Romney — the key narratives and the visual and textual arguments built around them.
Key narratives
The stories this campaign pushed
Every item on this page was assembled to make one argument look obvious to anyone who skimmed it: that Mitt Romney’s record, his wealth, and his public statements all point the same direction. These are the recurring narratives, gathered here so they can be reused, remixed, and passed along.
The gaffe file
The app that misspelled ‘America’ as ‘Amercia’ on 05/30/2012, and other lapses worth keeping in view.
Read onRoom reactions
Coverage of the 07/11/2012 NAACP address, where the audience reportedly booed or scoffed more than once.
AnnouncementVisual arguments
Images carry the point faster
A screenshot, a doctored photo, a single well-timed frame — these do the persuading that a paragraph of argument cannot. The photoshops and memes collected here were made by the campaign and submitted by readers, and they are meant to be copied, edited, and re-shared.
Pull an image, caption it with the moment it refers to, and post it back. The argument travels further as a picture than as a quote ever did.
Open the galleryMaterial checklist
- A dated screenshot of the moment being referenced
- The quote or line the image undermines
- Credit to whoever made the edit, if it came from a reader
- A link back to the write-up that gives it context
Need buttons, badges, or banners to put it all on a page? The toolbox has the rest of the campaign materials.
In the archive
Where these pieces were published
| Date | Item | What it was used for |
|---|---|---|
| April 2011 | Op-ed on Obama’s ‘Spending Binges’ and the term ‘peacetime’ | A written argument to quote and annotate |
| June 2, 2011 | Announcement of the 2012 candidacy in New Hampshire | The launch moment the campaign rallied around |
| January 17, 2012 | McCain campaign report, described as a 200 page dig into Mitt Romney’s life | A ready-made summary of the candidate’s record |
| May 30, 2012 | Campaign iPhone app misspells ‘America’ as ‘Amercia’ | A visual gag that spread on its own |
| July 11, 2012 | NAACP address and the audience’s reaction | Evidence of a candidate nobody was cheering for |
This site is not affiliated with any political party or candidate. It is an unofficial, loosely-organized negative ad campaign, and its content is presented here as commentary from its contributors.
This site presents itself as a general world news outlet, covering society, culture, lifestyle, travel, and design topics alongside lighter features such as honeymoon cruise guides and photo essays. The tone is broad and magazine-like, aiming to serve readers who arrive from search engines with mixed interests. Editorial material ranges from practical advice about marriage travel and kitchen ideas to visual collections of buildings and photographers, all bound together by an emphasis on polished imagery, clean layout, and readable typography.
The page in view takes a different tone, turning toward political commentary and offering a curated look at propaganda materials built around a named political figure. Rather than reporting events, it inventories the narratives, photoshopped images, and quoted statements that circulated as part of a campaign, framing them as objects of study. The aim is analytical: showing how separate claims were assembled into a single argumentative package that could be skimmed quickly and repeated without scrutiny.
Understanding propaganda in practice means looking at how information is packaged. A visual edit, a headline, or a repeated phrase can carry an implication more efficiently than a paragraph of argument, and the page's reference to photoshops makes that mechanism explicit. By isolating individual pieces and placing them in one place, the exhibit invites readers to compare them, ask where they originated, and consider how repetition shapes perception far more than any single item could do on its own.
The design language here mirrors that investigative intent. A restrained palette of off-white backgrounds and near-black text keeps attention on the material itself, while full-bleed dark panels mark transitions and calls to action. Sans-serif type, generous spacing, rounded cards with soft shadows, and minimal borders give the page a modern editorial finish, similar to a gallery or research archive rather than a blog. Photography supplies the only muted color, with warm and green tones appearing in imagery instead of interface elements.
For readers browsing the wider site, the mixture of subjects is deliberate: news, lifestyle, and commentary all sit under one roof, reflecting how audiences consume information selectively. Travel features and home or beauty content attract casual visitors, while the propaganda archive offers something for readers who want to examine political messaging closely. The keyword-driven structure, from honeymoon cruises to cruise pros and cons, suggests a site built around searchable themes and long-tail interest, where every topic is another doorway into the archive.